Design Sprint: From Idea to Prototype in a Week
TinyTales: Solving the problem of what to read to your children, a tablet ux/ui product
TINY.TALES Company OVERVIEW
TinyTales is a new startup that wants to make it easier for parents to find great books and stories to read to their young children.
Roles & Responsibilities
My roles in this product included: UX design, UI design and some visual design. This product was the result of a design sprint.
Day 1: User Map
Day 2: Sketches
Day 3: Decide
Day 4: Prototype
Day 5: Testing
Day 1: User Map
For this product, I was provided with user research and information in the form of user interviews and personas. After carefully studying this information, I synthesized it in the form of User Map. The embedded Figma file shown here shows my notes and the final User Map that I arrived at to complete day 1 of the sprint.
Day 2: sketches
For day 2 of the sprint, I started by doing competitive analysis of three competing apps. The apps I analyzed were Apple Books, Amazon Kindle and Good Reads. All three of the apps were iPad apps. After analyzing what worked and didn’t work about each app, I brought up my User Map and took inspiration from my competition. I used what worked to apply to my sketching.
For sketching, I used the Crazy 8s method. This method involved creating eight sketches, each only getting one minute of time for the sketch. After I completed the initial eight sketches, I picked the most viable one and sketches solution screens that fit the UI style.
The sketching process was successful and I was ready to move on to the next day of the sprint.
Day 3: Decide
Day 3 of the sprint was about the half way point. I felt connected to the project and the sketching day had me energized and ready to decide on the direction to take the product’s UX and UI design.
I iterated on the solution screens for day 2 and created wireflows, showing the MVP.
The wireflows are just the start of the UX/UI process for this product, but after the third day, I have enough ideas and research to back up this design.
Day 4: Prototype
Prototype day started with bringing over the wireflows from day 3 and injecting my own UI design and style into them. I wanted the app to feel comfortable and easy on the eyes.
TinyTales is for parents wanting to find something to read to their children. Most parents will be doing this after a long day at work, so with this in mind, I wanted an easy-going UX with big and easy to navigate UI elements.
I decided to use illustrating to connect with parents more, since many children’s books are illustrated.
After the screens were completed in high fidelity, I created a working prototype to test on day 5.
Day 5: Testing
For the final day of the sprint, I tested the prototype with different parents. All participants have children who they read to at night.
Some of the feedback I received:
Too many options
Too many steps
Not sure when buttons are pressed
The solutions I decided on:
Simplify the options
Let the user skip a step or all steps if they so choose.
Created a better button input that is more indicative of the state of the button.